In recent years, with increased industry reshuffle, survival of the fittest in a certain extent, promoted the development of the ceramic tile industry, but at the same time, the surge in internal and external pressures also makes ceramic tile enterprises to enter the difficult situation. Coupled with the current, low-end market homogeneity of ceramic tile is fiercely competitive, uneven quality of products on the market, product design plagiarism is serious, the development of these enterprises gave tiles brought obstacles. In such an environment, how can we have gained tile business development?
Or a combination of marketing, will become a tile business strategy means rebirth. There are four important factors marketing mix: product, price, promotion, access. Therefore, companies must firmly grasp tile four elements, together, in order to improve product sales, increase market share, access to development opportunities.
Product strategy is pricing strategy, basic marketing strategy and distribution strategy. Brand name products are often able to attract more attention, problems require long-term use as a tile products, the quality of the product is the consumer first consideration. Therefore, the ceramic tile companies, Mr. outputs must be high-quality products, and establish their own brands, to be able to win the favor of consumers, the development of win opportunities.
The price is a point when people buy things to consider, tile companies should investigate market timely price adjustment, provide low-cost high quality products, so that, the more able to attract customers to buy. Meanwhile, tiles companies can be supported by appropriate promotional activities, with real benefits attracted users eyebrows. As a result, the company's products will tile by users crowding it?
Of course, the most important thing is not to forget that tile companies must choose the correct approach to brand promotion. Because through the promotion, companies can let consumers know, understand, love and then purchase the product, and the plan is to promote the proper strength, enough to affect or manipulate the product visibility, image, sales, and even corporate brand image. Therefore, enterprises must not underestimate the promotion tile power.
Dealers also tile companies to "curry favor" of the object. Because the tile business in order to achieve the purpose of product distribution must rely on these dealers, we can say, auto linking the relationship between enterprises and customers, it is important to trading in a ring. Therefore, tile business in order to achieve maximum benefits, it must deal with a good relationship between dealers.